| SECTION 1: Marketing Professional, an important Innovation ressource. |
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C. Lesson 1: Introduction to your course |
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00:21:00 |
| SECTION 2: Customer needs, the trigger to initiate Innovation. |
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C. Lesson 2: Recognize need for innovation |
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00:24:00 |
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C. SkillBuilder: Project Specification |
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00:12:00 |
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C. SkillBuilder. Status |
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00:13:00 |
| SECTION 3: Marketing Professionals: key in innovation initiation and execution. |
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C. Lesson 3: Scope of Innovation |
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00:16:00 |
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C. SkillBuilder: Stakeholder Overview |
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00:12:00 |
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C. SkillBuilder: Stakeholder Info Search |
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00:06:00 |
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C. SkillBuilder: Innovation Tree |
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00:32:00 |
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C. SkillBuilder: Brainstorm |
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00:06:00 |
| SECTION 4: Supporting and managing the Innovation Team. Reaping the first fruits. |
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C. Lesson 4: Project Ideas and Project Initiation |
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00:27:00 |
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C. SkillBuilder: Project Idea Evaluation |
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00:13:00 |
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C. SkillBuilder: Team |
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00:08:00 |
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C. SkillBuilder: Solution Idea Evaluation |
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00:09:00 |
| SECTION 5: Market insight, competence and courage: the way to Radical Innovation. |
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C. Lesson 5: Development and Realization |
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00:26:00 |
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C. SkillBuilder: Time Plan |
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00:06:00 |
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C. SkillBuilder: Budget |
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00:06:00 |
| SECTION 6: The Innovation Tree – an approach to business. |
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C. Lesson 6: Introducing the e-book The Innovation Tree |
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00:07:00 |
| SECTION 7: Innovation Executives and Practitioners in action. |
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C. Innovation Case: Carmen Clairol |
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00:29:00 |
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C. Innovation Case: Superfos – Flugger |
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00:30:00 |
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C. Innovation Case: DirectHaler |
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00:48:00 |
