Course Curriculum

SECTION 1: Key Account/ sales professional: an important Innovation ressource.
D. Lesson 1: Introduction to your course 00:17:00
SECTION 2: Customer contact and insight: the trigger to initiate Innovation.
D. Lesson 2: Recognize the need for innovation 00:24:00
D. SkillBuilder: Project Specification 00:12:00
D. SkillBuilder: Status 00:13:00
SECTION 3: Customer insight: the basis for scoping and keeping the innovation team on track
D. Lesson 3: Scope of innovation 00:16:00
D. SkillBuilder: Stakeholder overview 00:12:00
D. SkillBuilder: Stakeholder Information Search 00:06:00
D. SkillBuilder: Innovation Tree 00:31:00
D. SkillBuilder: Brainstorm 00:06:00
SECTION 4: Supporting and managing the Innovation Team. Reaping the first fruits.
D. Lesson 4: Project Ideas and Project Initiation 00:27:00
D. SkillBuilder: Project Idea Evaluation 00:13:00
D. SkillBuilder: Team 00:08:00
D. SkillBuilder: Solution Idea Evaluation 00:13:00
SECTION 5: Customer insight, competence and courage: the way to Radical Innovation.
D. Lesson 5: Development and Realization 00:26:00
D. SkillBuilder: Time Plan 00:06:00
D. SkillBuilder: Budget 00:06:00
SECTION 6: The Innovation Tree – an approach to business.
D. Lesson 6: Introducing the e-book The Innovation Tree 00:07:00
SECTION 7: Innovation Executives and Practitioners in action.
D. Innovation Case: Superfos and Flügger 00:30:00
D. Innovation Case: Carmen Clairol 00:29:00
D. Innovation Case: DirectHaler 00:48:00
© Keldmann Innovation A/S