| SECTION 1: Key Account/ sales professional: an important Innovation ressource. |
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D. Lesson 1: Introduction to your course |
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00:17:00 |
| SECTION 2: Customer contact and insight: the trigger to initiate Innovation. |
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D. Lesson 2: Recognize the need for innovation |
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00:24:00 |
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D. SkillBuilder: Project Specification |
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00:12:00 |
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D. SkillBuilder: Status |
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00:13:00 |
| SECTION 3: Customer insight: the basis for scoping and keeping the innovation team on track |
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D. Lesson 3: Scope of innovation |
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00:16:00 |
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D. SkillBuilder: Stakeholder overview |
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00:12:00 |
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D. SkillBuilder: Stakeholder Information Search |
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00:06:00 |
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D. SkillBuilder: Innovation Tree |
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00:31:00 |
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D. SkillBuilder: Brainstorm |
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00:06:00 |
| SECTION 4: Supporting and managing the Innovation Team. Reaping the first fruits. |
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D. Lesson 4: Project Ideas and Project Initiation |
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00:27:00 |
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D. SkillBuilder: Project Idea Evaluation |
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00:13:00 |
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D. SkillBuilder: Team |
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00:08:00 |
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D. SkillBuilder: Solution Idea Evaluation |
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00:13:00 |
| SECTION 5: Customer insight, competence and courage: the way to Radical Innovation. |
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D. Lesson 5: Development and Realization |
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00:26:00 |
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D. SkillBuilder: Time Plan |
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00:06:00 |
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D. SkillBuilder: Budget |
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00:06:00 |
| SECTION 6: The Innovation Tree – an approach to business. |
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D. Lesson 6: Introducing the e-book The Innovation Tree |
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00:07:00 |
| SECTION 7: Innovation Executives and Practitioners in action. |
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D. Innovation Case: Superfos and Flügger |
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00:30:00 |
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D. Innovation Case: Carmen Clairol |
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00:29:00 |
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D. Innovation Case: DirectHaler |
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00:48:00 |
