Innovation or Just talking – do you sincerely want it?

Innovation or Just talking, – never before have so many companies tried to convince their shareholders of the importance of the investment in Innovation. Many companies consider, without reason, themselves as innovative. In this way the concept of Innovation is at a risk for devaluation.

To Innovate is an approach to the entire business. It requires competent action – not only talking.

Hand on your heart: What has actually resulted from your own innovation processes? What do your customers think when they hear the name of your company?

It remains a fact that 9 out of 10 companies in a market still do not differentiate themselves from the competitors. Competition is then only on price.

In my long life of innovation, experience has shown me that Innovation can be achieved with practical and well-grounded working methodology, transforming customer needs into a clear Mission, tangible Strategies, Concepts and completely new Products and Services.

To go from only talking into competent action, should be your quest if you sincerely want to Innovate!

Erik Keldmann